Your Trusted Real Estate Partner
A Winning Strategy
Branding is an Art, Marketing is a Science
How can you match the right buyer to the right home? It starts with the marketing and branding strategy.
Marketing is so indepth you need to attend university for years to become qualified. My marketing and advertising career has spanned over 20 years and in that time I've witnessed the evolution of marketing and the changes needed in order to reach the right person, at the right time, with the right medium.
My client's receive the benefit of this vast skill set. When researching an agent, challenge them on how they will get buyers fighting over your property and ask them "what's the difference between branding and marketing".
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Let me show you my customised strategy to get the best possible outcome.
Emotional Connection
(aka presentation)
*FREE
HOME
STAGING
Some call it presentation but I like to call it 'Emotional Connection'.
How do you go that one step further when getting your house market ready to compete against all the others?
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Sometimes I need to ask my seller's to put time and money into getting market ready, so I need to do the same. I have invested heavily in my own furniture and soft furnishing items to be able to create that Emotional Connection for buyers when they walk in for the very first time. FREE STAGING has made a huge difference for client's. In fact nearly 80% of homes with some type of staging have seen multi offers.
Negotiation
Being a skilled negotiator is an art form. Negotiation starts happening long before the initial offer is signed.
A skilled negotiator will be able to understand what buyers are looking for. They will have the ability to uncover the emotional reasons someone is wanting a home through questioning techniques and impeccable listening skills.
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The dreams, memories, and future that a buyer might see when they find 'the one'. Think of the last time you purchased something where you didn't care about the price. It was probably because of the emotional connection behind it.
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A great negotiator doesn’t just sell a house; they sell the vision.
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